Ship-from-store refers to a retail fulfillment strategy in which online orders are fulfilled directly from a physical store location, rather than a centralized warehouse or distribution center. This allows retailers to leverage their existing store inventory and infrastructure to fulfill online orders, resulting in faster delivery times and reduced shipping costs. Ship-from-store also enables retailers to offer a wider selection of products to online customers, as they are not limited by the inventory stored in a single warehouse. This strategy has become increasingly popular in the retail industry as it allows for a more efficient and cost-effective way to fulfill online orders, ultimately enhancing the overall customer experience.