A shoppable ad is a type of advertisement that allows consumers to directly purchase products or services featured in the ad without leaving the platform or website they are on. These ads typically include a call-to-action button or link that leads to a product page, making it easy for consumers to make a purchase with just a few clicks. Shoppable ads are designed to seamlessly integrate shopping into the browsing experience, providing a convenient and efficient way for consumers to discover and buy products. This innovative form of advertising has revolutionized the way businesses promote their products and has greatly enhanced the shopping experience for consumers.