Customer/private showrooming refers to the practice of visiting a physical retail store to view and test products, but ultimately making the purchase online from a different retailer. This allows customers to compare prices and potentially find better deals, while still being able to physically interact with the product before making a decision. Private showrooming takes this a step further, as it involves a private appointment or invitation-only event where customers can view and purchase products in a more exclusive and personalized setting. This trend has become increasingly popular with the rise of e-commerce and the convenience of online shopping, but it also poses a challenge for traditional brick-and-mortar retailers who may lose sales to online competitors.