Site flipping is the practice of buying, improving, and then selling websites for a profit. It involves identifying undervalued websites, making strategic changes to increase their value, and then reselling them to interested buyers. This process can include redesigning the website, improving its content and SEO, and increasing its traffic and revenue. Site flipping requires a combination of business acumen, digital marketing skills, and a keen eye for potential opportunities. It is a popular method for generating income and can be a lucrative venture for those with the right skills and knowledge.