Social commerce refers to the use of social media platforms and networks to facilitate online shopping and buying. It combines the power of social media with the convenience of e-commerce, allowing consumers to discover, share, and purchase products directly through social media channels. This innovative approach to shopping not only enhances the overall customer experience, but also creates a more personalized and interactive shopping environment. With the rise of social commerce, businesses are able to reach a wider audience, build brand loyalty, and increase sales through the power of social media.