A soft discount refers to a type of promotional offer or pricing strategy where a product or service is sold at a reduced price, but without compromising on the quality or value of the item. Unlike traditional discounts that may involve lowering the quality or quantity of a product, a soft discount maintains the same level of excellence while offering a more affordable price to customers. This approach is often used by businesses to attract and retain customers, as well as to increase sales and compete with other companies in the market. Soft discounts can come in the form of limited-time deals, loyalty programs, or bulk discounts, and are a win-win for both the consumer and the seller.