Definition : In-stream video spot

An in-stream video spot is a form of digital advertising that appears within a video content, such as a YouTube video or a streaming service, and is played before, during, or after the video. These spots are typically short, ranging from 15 to 30 seconds, and are designed to capture the viewer’s attention and promote a product or service. Unlike traditional TV commercials, in-stream video spots can be targeted to specific audiences and can include interactive elements, making them a highly effective and engaging form of online advertising.

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