A squeeze page, also known as a landing page or lead capture page, is a specially designed web page that is used to collect information from visitors in order to convert them into potential customers. It typically contains a concise and compelling message, along with a form or call-to-action, to entice visitors to provide their contact details or other relevant information. The main purpose of a squeeze page is to “squeeze” out valuable information from visitors, such as their name and email address, which can then be used for marketing purposes. Squeeze pages are commonly used in digital marketing campaigns, particularly for email marketing and lead generation, and are an effective tool for businesses to build their customer base and increase conversions.