Subvertising, also known as culture jamming or ad hacking, is the act of using creative and often subversive methods to challenge and disrupt traditional advertising messages. It involves altering or parodying advertisements in order to convey a different, often critical, message to the audience. Subvertising aims to expose the manipulative tactics of advertising and question the dominant narratives and values promoted by corporations and brands. It is a form of artistic activism that seeks to spark conversation and provoke thought about the impact of consumer culture on society. Through clever and thought-provoking subversions, subvertisers aim to reclaim public spaces and challenge the power of advertising in shaping our perceptions and behaviors.