Social customer support refers to the use of social media platforms to provide assistance and resolve issues for customers. It involves actively monitoring and responding to customer inquiries, complaints, and feedback on social media channels such as Facebook, Twitter, and Instagram. This form of customer support allows businesses to engage with their customers in real-time, providing personalized and efficient solutions to their concerns. Social customer support not only helps to build a strong relationship between businesses and their customers, but also allows for a more transparent and public approach to addressing customer needs.