A conversion tag, also known as a tracking pixel or conversion pixel, is a small piece of code placed on a website or landing page to track and measure the success of a specific action or conversion. This can include purchases, form submissions, or other desired actions taken by a user. Conversion tags allow businesses to gather valuable data and insights on their website’s performance and effectiveness in driving conversions. They are an essential tool for digital marketers and advertisers to optimize their campaigns and improve their return on investment.