The add to cart rate, also known as the cart conversion rate, is a metric used in e-commerce to measure the percentage of website visitors who add items to their online shopping cart. This rate is a crucial indicator of a website’s effectiveness in converting browsing customers into potential buyers. A high add to cart rate suggests that the website is successfully enticing customers to add products to their cart, while a low rate may indicate a need for improvement in the website’s design, product offerings, or overall user experience. Ultimately, the add to cart rate is a valuable tool for businesses to track and optimize their online sales performance.