Website conversion rate refers to the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It is a key metric used to measure the effectiveness of a website in converting visitors into customers or leads. A high conversion rate indicates that a website is successfully engaging and persuading its visitors to take the desired action, while a low conversion rate may indicate areas for improvement in the website’s design, content, or user experience. In the world of digital marketing, a strong website conversion rate is crucial for driving business growth and achieving online success.