Bounce rate in SEO refers to the percentage of website visitors who leave a site after viewing only one page, without taking any further action or navigating to other pages. It is a crucial metric in measuring the effectiveness of a website in engaging and retaining its audience. A high bounce rate can indicate that the website’s content or design is not appealing to visitors, leading them to quickly leave the site. In contrast, a low bounce rate suggests that visitors are finding the site valuable and are more likely to explore further. In SEO, a lower bounce rate is desirable as it can improve a website’s search engine ranking and ultimately drive more traffic and conversions.