Website bounce rate refers to the percentage of visitors who leave a website after viewing only one page, without taking any further action or engaging with the content. It is a measure of how effectively a website is able to retain its visitors and encourage them to explore more of its pages. A high bounce rate can indicate that the website is not meeting the expectations of its visitors, while a low bounce rate suggests that the website is successfully capturing and retaining the interest of its audience. Tracking and analyzing bounce rate can help website owners identify areas for improvement and optimize their content to better engage and retain visitors.