Definition : Sales technician

A sales technician is a highly skilled and knowledgeable professional who combines technical expertise with sales acumen to effectively promote and sell products or services. They possess a deep understanding of the technical aspects of the products they are selling, allowing them to effectively communicate the benefits and features to potential customers. In addition, they have strong sales skills, including the ability to build relationships, identify customer needs, and close deals. Sales technicians are essential in industries such as technology, healthcare, and engineering, where complex products require a specialized approach to sales. They are often the bridge between the technical team and the customer, ensuring that the product is not only sold but also implemented and utilized successfully. A successful sales technician is a master of both technical knowledge and sales strategies, making them a valuable asset to any company.

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