A POS totem, also known as a point-of-sale totem, is a freestanding display unit used in retail stores to showcase products and promotions. It typically consists of a tall, vertical structure with shelves or hooks to hold merchandise, as well as branding and advertising materials. POS totems are strategically placed near checkout counters or high-traffic areas to attract customers’ attention and encourage impulse purchases. They are an effective marketing tool for retailers to increase sales and promote their brand.