Organic traffic refers to the visitors that come to a website through unpaid, natural means, such as search engine results or social media shares. This type of traffic is driven by the relevance and quality of a website’s content, rather than paid advertisements or promotions. It is a key indicator of a website’s overall performance and can be increased through effective search engine optimization and content marketing strategies. Unlike paid traffic, organic traffic is not influenced by external factors and can provide a more accurate representation of a website’s true audience.