Point-of-sale traffic refers to the flow of customers or potential buyers in a physical retail location, specifically at the point where a transaction takes place. This can include foot traffic, online orders for in-store pickup, or any other form of customer interaction at the point of sale. Point-of-sale traffic is a crucial metric for retailers, as it directly impacts sales and can provide valuable insights into consumer behavior and purchasing patterns. Effective marketing strategies and store layouts can help increase point-of-sale traffic and ultimately drive revenue.