Handling objections refers to the skillful and strategic approach of addressing and overcoming any doubts, concerns, or hesitations that may arise in a conversation or negotiation. It involves actively listening to the other party’s objections and providing persuasive and logical responses to alleviate their doubts and move towards a mutually beneficial resolution. Effective handling of objections requires empathy, quick thinking, and the ability to build trust and rapport, ultimately leading to successful communication and decision-making.