Price transparency refers to the clear and open disclosure of the cost of goods or services, allowing consumers to make informed decisions about their purchases. It involves providing accurate and easily accessible information about the price of a product, including any additional fees or charges, to ensure that customers are not misled or surprised by the final cost. Price transparency promotes fairness and trust in the marketplace, empowering consumers to compare prices and choose the best value for their money. It also encourages businesses to compete on price and quality, ultimately benefiting the consumer. In today’s digital age, price transparency is becoming increasingly important as consumers have access to a wealth of information and expect transparency from businesses.