Connected TV, also known as smart TV, refers to a television set that is connected to the internet and allows users to access a variety of online content, applications, and services. Unlike traditional TV, which relies on broadcast signals, connected TV offers a more interactive and personalized viewing experience. With the ability to stream videos, browse the web, and use apps, connected TV has revolutionized the way we consume media, blurring the lines between television and the internet. It has become a popular choice for entertainment, providing a seamless integration of traditional TV programming and online content, making it a must-have for modern households.