OTT TV, or Over-The-Top TV, refers to the delivery of video content over the internet, bypassing traditional cable or satellite providers. This allows viewers to access a wide range of on-demand and live programming on various devices, such as smart TVs, streaming devices, and mobile phones. OTT TV offers a more personalized and flexible viewing experience, with the ability to choose what, when, and where to watch. It has revolutionized the way we consume television, providing a convenient and cost-effective alternative to traditional TV services.