TV tracking refers to the practice of monitoring and analyzing television viewership data in order to gain insights into audience behavior and preferences. This includes tracking metrics such as ratings, viewership demographics, and viewing habits to inform programming decisions and advertising strategies. TV tracking allows networks and advertisers to understand the impact and reach of their content, as well as identify trends and patterns in audience engagement. With the rise of streaming services and digital platforms, TV tracking has become an essential tool for the television industry to stay competitive and relevant in today’s ever-changing media landscape.