Uberization refers to the transformation of traditional industries and services through the use of technology and the sharing economy model, inspired by the success of the ride-hailing company Uber. This phenomenon involves the disruption of established business models, as well as the democratization of access to goods and services, often resulting in increased convenience and efficiency for consumers. The term can also refer to the rise of on-demand services and the gig economy, where individuals can work independently and flexibly through digital platforms. However, it has also sparked debates about the impact on workers’ rights and the concentration of power in the hands of a few dominant companies.