Image monitoring refers to the process of actively observing and analyzing the visual representation of a brand, product, or individual across various media platforms. This includes monitoring social media, news outlets, and other online sources to track the perception and reputation of the subject’s image. The goal of image monitoring is to gain insights into how the subject is being portrayed and perceived by the public, and to identify any potential issues or opportunities for improvement. It is an essential tool for businesses and individuals alike to maintain a positive and authentic image in the eyes of their audience.