Snowball sales refers to a sales strategy where the initial success of a product or service leads to a rapid and continuous increase in sales, much like a snowball rolling down a hill and growing in size. This approach relies on the momentum and positive word-of-mouth generated by early customers to attract new customers, resulting in a snowball effect of increasing sales. This term is often used in the context of startups or new businesses that experience exponential growth due to the popularity and satisfaction of their offerings. Snowball sales can also refer to the process of upselling or cross-selling to existing customers, leveraging their trust and loyalty to expand the reach of a company’s products or services. This term highlights the importance of a strong initial launch and customer satisfaction in driving sustained sales growth.