An incremental visit refers to a visit made to a website or physical location by a customer or user that adds to their previous visits, resulting in an increase in overall engagement or activity. This type of visit is often seen as a positive indicator of customer loyalty and interest, as it demonstrates a consistent and gradual growth in their relationship with the brand or location. Incremental visits can be tracked and measured to assess the effectiveness of marketing efforts and to identify areas for improvement in customer experience. Overall, incremental visits play a crucial role in building and maintaining a strong and lasting connection between a business and its customers.