Web in store refers to the integration of online and offline shopping experiences within a physical retail store. This concept allows customers to access a store’s website, browse products, and make purchases using in-store devices such as tablets or kiosks. It also includes features such as in-store pickup, where customers can order online and collect their items at the store, and virtual try-on technology, which allows customers to try on products virtually before making a purchase. Web in store aims to enhance the overall shopping experience by providing customers with the convenience and flexibility of online shopping while still being able to physically interact with products in a traditional retail setting.