The cumulative audience refers to the total number of individuals who have been exposed to a particular media content or event over a period of time. This includes both the initial audience and any subsequent viewers or listeners who may have encountered the content through replays, reruns, or online platforms. In other words, it represents the overall reach of a specific media entity or production, taking into account all instances of consumption. This metric is often used to measure the overall impact and popularity of a particular media product, and can be a key factor in determining its success and influence.