A campaign audit is a comprehensive evaluation of a marketing campaign, typically conducted after its completion, to assess its effectiveness and identify areas for improvement. This process involves analyzing various metrics, such as reach, engagement, and conversion rates, to determine the campaign’s impact on the target audience. It also involves reviewing the campaign’s strategy, messaging, and tactics to ensure they align with the overall marketing goals. A well-executed campaign audit provides valuable insights and recommendations for future campaigns, helping businesses optimize their marketing efforts and achieve greater success.