B to C, also known as B2C, is a business model that refers to the exchange of goods or services between a business and individual consumers. This type of transaction typically occurs through online or physical retail channels, where the business sells directly to the end consumer. B to C companies focus on understanding and meeting the needs and preferences of individual customers, rather than catering to other businesses. This model is often associated with marketing strategies that aim to create a strong emotional connection with consumers, as well as providing a seamless and convenient shopping experience. Examples of B to C businesses include clothing retailers, restaurants, and online marketplaces.