B2B, or business-to-business, refers to the exchange of goods, services, or information between two or more businesses rather than between a business and a consumer. This type of transaction is typically conducted between companies that are involved in the production or distribution of goods and services, rather than those that sell directly to the end consumer. B2B transactions can take place through various channels, such as online marketplaces, trade shows, or direct sales. In today’s interconnected global economy, B2B relationships are crucial for businesses to thrive and grow, as they allow for the efficient and effective exchange of resources and expertise between companies.