B2B2C, or business-to-business-to-consumer, is a business model in which a company sells its products or services to another business, which then sells them to the end consumer. This type of model involves two levels of transactions, with the first being between the company and the intermediary business, and the second between the intermediary business and the end consumer. B2B2C is often used in industries such as retail, where manufacturers sell their products to wholesalers or distributors, who then sell them to retailers, who ultimately sell them to the end consumer. This model allows for a more efficient distribution process and can also provide added value to the end consumer through the expertise and services of the intermediary business. B2B2C is becoming increasingly popular in the digital age, with the rise of online marketplaces and platforms connecting businesses and consumers.