ABM, or Account-Based Marketing, is a strategic approach to marketing that focuses on targeting and engaging specific high-value accounts rather than a broad audience. This personalized approach involves identifying key decision-makers within a company and tailoring marketing efforts to their specific needs and interests. ABM utilizes a combination of marketing tactics, such as targeted advertising, personalized content, and one-to-one communication, to build strong relationships with potential clients and drive conversions. By aligning sales and marketing efforts, ABM aims to create a more efficient and effective marketing strategy that leads to higher ROI and long-term customer loyalty.