Ad Operations, also known as ad ops, is the process of managing and optimizing online advertising campaigns. It involves the technical and strategic aspects of delivering ads to the right audience, at the right time, and in the most effective way possible. Ad operations professionals are responsible for setting up and monitoring ad campaigns, ensuring they are running smoothly and meeting the desired goals. This includes tasks such as ad trafficking, ad placement, ad targeting, and ad performance analysis. Ad operations is crucial in the digital advertising industry as it ensures that ads are delivered efficiently and accurately, maximizing the return on investment for advertisers.