Ad position, also known as commercial link, refers to the placement of an advertisement on a webpage or search engine results page. It is the specific location where an ad appears, relative to other content on the page. Ad position is often determined by a bidding system, where advertisers compete for the top spots based on the relevance and quality of their ad. The higher the ad position, the more visible and likely to be clicked on it is, making it a valuable space for businesses to promote their products or services. However, ad position is not solely determined by bidding, as search engines and websites also take into account factors such as ad relevance, user experience, and ad quality when determining the placement of ads. A strong ad position can greatly impact the success of an advertising campaign, as it can increase visibility and drive more traffic to a business’s website.