An ad stack refers to a collection of digital advertising technologies and platforms that work together to optimize and manage online advertising campaigns. This includes tools for ad serving, targeting, tracking, and reporting, as well as demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). The purpose of an ad stack is to streamline the process of buying and selling ad space, improve ad performance, and increase revenue for both advertisers and publishers. By utilizing various components within the ad stack, advertisers can reach their target audience more effectively and publishers can monetize their website traffic efficiently. In today’s fast-paced digital landscape, having a well-structured and efficient ad stack is crucial for successful online advertising.