Addressable TV refers to a form of television advertising that allows for the delivery of targeted and personalized ads to specific households or individuals. This is made possible through the use of advanced technology and data, which enables advertisers to reach their desired audience with relevant and timely messages. Unlike traditional TV advertising, which broadcasts the same ad to all viewers, addressable TV allows for a more tailored and efficient approach, resulting in a more engaging and effective viewing experience for both the advertiser and the viewer. With the rise of streaming services and smart TVs, addressable TV has become an increasingly popular and powerful tool for advertisers to connect with their target audience in a more precise and impactful manner.