Addressed advertising refers to a targeted marketing strategy in which specific individuals or groups are directly addressed with personalized messages or advertisements. This type of advertising is typically based on demographic, geographic, or behavioral data, allowing companies to tailor their messaging to the interests and needs of their intended audience. By addressing individuals directly, addressed advertising aims to increase the effectiveness and relevance of marketing campaigns, ultimately leading to higher conversion rates and customer engagement. This form of advertising is commonly used in direct mail, email marketing, and personalized online ads.