Advertising barter refers to the exchange of goods or services between two businesses, where one business offers advertising space or services in return for the other business’s products or services. This form of trade allows businesses to promote their offerings without the need for monetary transactions, making it a cost-effective marketing strategy. It also allows businesses to reach new audiences and expand their customer base through mutually beneficial partnerships. Advertising barter is a creative and efficient way for businesses to collaborate and promote their brands while minimizing expenses.