Definition : Advertising by name

Advertising by name refers to a marketing strategy that focuses on promoting a product or service by using the brand name as the main selling point. This type of advertising relies on the recognition and reputation of a brand to attract customers and create a strong brand identity. It often involves using catchy slogans, memorable logos, and consistent branding across various platforms to increase brand awareness and loyalty. Advertising by name is a powerful tool for companies to differentiate themselves from competitors and establish a strong presence in the market. It allows consumers to easily identify and associate a product or service with a particular brand, making it more likely for them to make a purchase.

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