Definition : Advertising Capsule

An advertising capsule is a concise and impactful promotional message that encapsulates the essence of a brand or product in a short and memorable format. It is designed to capture the attention of the target audience and leave a lasting impression, often through the use of catchy slogans, striking visuals, and persuasive language. This compact and strategic form of advertising is used to effectively communicate a brand’s message and differentiate it from competitors in a crowded market. Advertising capsules can take various forms, such as TV commercials, print ads, social media posts, and billboards, and are a crucial tool in the arsenal of any successful marketing campaign.

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