An advertising code of conduct is a set of ethical guidelines and principles that govern the behavior and practices of advertisers in their communication with consumers. It outlines the standards of honesty, fairness, and responsibility that advertisers must adhere to in order to promote their products or services in a truthful and respectful manner. This code serves as a framework for maintaining the integrity of the advertising industry and protecting the rights and interests of consumers. It also helps to ensure that advertisements are not misleading, offensive, or harmful in any way. Adhering to an advertising code of conduct is essential for building trust and credibility with consumers and promoting a healthy and ethical marketplace.