Advertising effectiveness standard refers to the measure of how successful an advertisement is in achieving its intended goals and objectives. It takes into account various factors such as the impact on target audience, brand awareness, sales, and return on investment. This standard is used to evaluate the overall effectiveness of an advertising campaign and determine its impact on the target market. A high advertising effectiveness standard indicates that the advertisement has effectively communicated its message and influenced consumer behavior, resulting in a positive impact on the brand’s performance.