Advertising intrusiveness refers to the level of disruption and annoyance caused by advertisements in various forms of media, such as television, radio, and online platforms. It is the extent to which advertisements interrupt and invade the consumer’s experience, often leading to a negative reaction and a sense of intrusion. This can include pop-up ads, autoplay videos, and excessive frequency of ads, which can be seen as intrusive and disruptive to the user’s intended activity. The degree of advertising intrusiveness can greatly impact the effectiveness and reception of advertisements, as well as the overall user experience.