Definition : Advertising mascot

An advertising mascot is a person, animal, or object that is used to represent a brand or product in promotional materials and campaigns. These mascots are often created with distinct personalities and characteristics, and are used to capture the attention of consumers and create a memorable association with the brand. They can be seen in various forms of media, such as television commercials, print ads, and social media, and are designed to be relatable and likable in order to build a positive image for the brand. Advertising mascots are an effective marketing tool that helps to humanize and personify a brand, making it more approachable and appealing to potential customers.

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