An advertising overlay is a form of marketing strategy that involves placing promotional content on top of existing media, such as videos, images, or web pages. This technique allows advertisers to reach a wider audience by leveraging the popularity and visibility of the original content. The overlay can take various forms, including banners, pop-ups, or product placements, and is designed to capture the attention of viewers without interrupting their viewing experience. While it can be effective in increasing brand awareness and driving sales, advertising overlays must be carefully crafted to avoid being intrusive or disruptive to the user’s experience.