Advertising retargeting, also known as remarketing, is a digital marketing strategy that involves targeting online advertisements to individuals who have previously interacted with a brand or visited their website. This is achieved through the use of cookies, which track a user’s online behavior and allow for personalized ads to be displayed to them on other websites they visit. The goal of advertising retargeting is to re-engage potential customers and remind them of a brand’s products or services, ultimately increasing the likelihood of conversion. This form of targeted advertising is a powerful tool for businesses to reach their target audience and drive sales by delivering relevant and timely ads to those who have already shown interest in their brand.