Definition : Advertising Standards Jury

An Advertising Standards Jury is a panel of impartial individuals tasked with evaluating and enforcing ethical and legal standards in the field of advertising. Comprised of experts in marketing, law, and consumer advocacy, this jury is responsible for ensuring that advertisements are truthful, fair, and not misleading to the public. They review complaints and investigate potential violations, ultimately determining whether an advertisement meets the established standards and if any corrective action is necessary. The decisions of an Advertising Standards Jury hold significant weight in the advertising industry, promoting transparency and accountability in the messages conveyed to consumers.

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